Skip to content
view of downtown Los Angeles

VACANT TO VIBRANT DTLA

A DOWNTOWN WORKS PROGRAM

WHEN DOWNTOWN WINS, L.A. WINS

Downtown is the heart of Los Angeles. DTLA accounts for less than 1% of the city’s land, yet plays an outsized role in our economy and how visitors and Angelenos alike experience the city. It is home to major employers, cultural institutions, premier sports venues, and destinations that attract people from across the region.

However, hundreds of storefronts sit empty across Downtown. Meanwhile, entrepreneurs throughout Los Angeles are looking for opportunities to grow. This disconnect presents an opportunity to revitalize DTLA.

Vacant to Vibrant brings those two sides together. We connect small businesses with DTLA property owners and help turn empty storefronts into welcoming businesses and community spaces. By placing small businesses in supported, short-term leases, we will re-energize the neighborhood and ensure DTLA can once again be recognized as a space where businesses can open, grow, and become part of Downtown’s future.

HOW IT WORKS

1
Apply
Property owners submit vacant storefronts, and entrepreneurs apply to participate in the program.
2
Match
We identify the right fit between a business and an available storefront, taking into account concept, space, and needs.
3
Activate
Once matched, businesses receive rent support and hands-on assistance with permitting, build-out, and the other steps needed to open their doors.
4
Sustain
As the initial lease period comes to an end, we assess what’s working and help businesses identify a path toward long-term sustainability.

A person works on their laptop.
WE'RE HIRING

Program Director

We’re looking for a creative, entrepreneurial leader to help bring Vacant to Vibrant to life. If you’re a connector, problem-solver, and doer who wants to shape Downtown’s future, apply today.

REACH OUT TO VACANT TO VIBRANT DTLA

Fill out this short form, and a member of our team will be in touch.