

CCA has led the Downtown Los Angeles renaissance since its inception, advocating for legislative initiatives that promote development and investment in the Los Angeles city center.
- Adaptive Reuse Ordinance
CCA created and sponsored the Adaptive Re-use Ordinance (ARO) to make it simpler and less costly to convert under-utilized commercial buildings to housing in the greater Downtown area. It was the single greatest catalyst for the current housing boom Downtown is enjoying. - The Downtown Center Business Improvement District
In 1998, CCA founded the Downtown Center Business Improvement District (DCBID), a coalition of over 1200 property owners united in their commitment to enhance the quality of life in Downtown Los Angeles. The organization helps the 65-block central business district achieve its full potential as a great place to live, work and play. The DCBID funds the clean and safe team known as the Purple Patrol, as well as business retention and recruitment programs, and acts as a housing resource to potential residents and developers. Marketing programs including special events, promotional offers, advertising campaigns and public relations efforts. - Staples Center/L.A. Live
CCA played a substantial role in bringing Staples Center to Downtown Los Angeles in late 2005. CCA's persistent advocacy galvanized community support for the multi-purpose arena at a time of much uncertainty. The opening of the Staples Center "turned the lights on" in Downtown and its success has sparked development of L.A. Live, the $2.5 billion mecca for live music, food, and entertainment. - Downtown Parks Creation
CCA is spearheading a public/private partnership to increase the amount of usable green space in Downtown Los Angeles. With a burgeoning residential, office worker, and tourist population, the need for more parks in our city center is becoming more and more acute. CCA is moving forward with a set of proposed legislative and regulatory changes that will change the way parks are financed and created in Los Angeles. - TFAR
CCA was instrumental in advocating for implementation of a revised Transfer of Floor Area Ratio (TFAR) ordinance. The revised ordinance now allows developers to purchase and transfer density from one Downtown site to another in a cost-effective and efficient manner. - Downtown Housing Incentive Ordinance
CCA championed a new package of planning incentives for developers that will make building in Downtown Los Angeles more efficient and streamlined. The ordinance eliminates setbacks, allows for greater density, changes design guidelines, and provides a density bonus for inclusion of affordable housing.
CCA has made advocating for increased housing production and development reform a top priority, and is considered the business community leader on these issues. CCA has championed many land use issues that create an environment encouraging critical investment in the City, while also proposing viable solutions to deal with Los Angeles' affordable housing problem. CCA's advocacy focuses on increasing the housing supply at all levels with an emphasis on affordable and workforce housing.
- Inclusionary Zoning "Mixed-Income" Housing Policy
CCA is leading a broad coalition of business, labor, and non-profit organizations to respond to the Mayor's call for an inclusionary zoning policy in Los Angeles. The policy would require residential developers to include an affordable housing component as part of all projects build in the city. CCA supports a voluntary, incentive-based program that can be implemented through the community plan process. The coalition released a white paper entitled "Affordable Housing: Making It Happen" which focuses on engaging both the private sector and the community to deliver more affordable housing through the implementation of economically-sound policies that are based on incentives and not mandates. - Central City Community Plan Update
The Department of City Planning and CCA are joining together to revise the Central City Community Plan which has not been updated since 2001. Community plans serve as development blueprints; this update will be used to site potential areas for parks and green space, guide future decisions regarding the development of industrial land, and identify areas for new growth. Most importantly, it will provide the Downtown community with the planning tools necessary to accommodate its anticipated and continued prosperity. - Zoning Code Reform
CCA is collaborating with the Planning Department to update and streamline the City's out-of-date Zoning Code. Six decades have passed without comprehensive reform, and the City is currently undergoing nine code studies to simplify and consolidate the 600-page code. Reforms to the commercial development standards, site plan review process, and open space/setback standards will help manage Los Angeles' future growth. - Community Redevelopment Agency (CRA) Strategic Initiatives Committee
The CRA Strategic Initiatives Committee formulates policy initiatives for the city's redevelopment project areas, including Downtown, Century City, and Hollywood. Many of these initiatives directly impact the development community, such as project labor agreements, local hiring requirements, and community impact reports. CCA plays an active role in these meetings and works diligently to ensure that the development community's interests are represented.
Urban design is the art of creating and shaping a great city. Excellent design makes places more walkable, livable and sustainable. It builds a community by bringing people out of their cars and onto the streets. Urban design is all about making connections between people and places, movement and urban form, nature and the built fabric. CCA's advocacy focuses on shaping the look and feel of Los Angeles as it is transformed by major developments.
- Downtown Design Guidelines
CCA is working closely with the Urban Design Studio of the Department of City Planning to develop the Downtown Design Guidelines - a set of new urban design standards to guide development in our city core. Guidelines for architectural detail, signage, streetscape, parking, and massing will help transform Downtown Los Angeles into a vibrant and walkable city center with a high quality of design.
CCA is committed to enhancing the quality of life in Downtown Los Angeles and making it a destination venue for residents, shoppers, and tourists alike. With a fast-growing residential population and nearly 500,000 employees who work in Downtown, CCA works hard to provide the community with more arts, retail and hospitality-related amenities.
- Bringing Back Broadway
CCA is actively involved in "Bringing Back Broadway," a public/private initiative that aims to revitalize and transform the historic Broadway corridor into a bustling neighborhood of entertainment venues, retail, and residences. As a member of the Board of Trustees, CCA will help guide the new operation as it seeks to obtain financing for streetscape and infrastructure repairs, construct a new parking garage, and initiate historic theater upgrades. - Alcohol Conditional Use Permit Processing
CCA has been extremely successful in recruiting notable restaurants and bars to Downtown such as Roy's, Wokcano, and the Daily Grill. Alcohol sales generate tremendous revenue for these upscale dining and hospitality establishments and many operators view alcohol service as vital to the success of a new venture. However as a result of miscommunication between various city departments, it has become increasingly difficult to obtain alcohol-related conditional use permits (CUB) within the city's core. CCA regularly advocates on behalf of members who seek CUBs and facilitates meetings with local and state elected officials when complications arise during the process.
CCA is proud to be a leading advocate for the motion picture industry on local issues. With Downtown being one of the most filmed locations in the world, CCA works hard to maintain production Downtown and build cooperative and productive relationships between the entertainment industry, Downtown businesses and the growing residential community. CCA has facilitated many individual film shoots and recently calmed several highly charged incidents by facilitating productive solutions between the industry, property owners and residents.
- Recognizing the importance of the film industry to L.A.'s economy, CCA's Entertainment Committee tackles many of the major concerns facing the entertainment industry, such as production incentives and parking needs.
Downtown Los Angeles still suffers under the burden of being the de facto center of the region's massive homelessness crisis. CCA has worked tirelessly to make this issue "front and center" with the media and elected officials. CCA has testified on many occasions in Sacramento, at the County Board of Supervisors and at the City Council in support of a more regional approach to the problem of homelessness and for an end to the criminal activity of those who prey on the homeless.
- Safer Cities Initiative
CCA was instrumental in the hiring of 50 extra police officers to crackdown on the increasing number of homeless encampments in the Skid Row area of Downtown. As a result of the expanded enforcement effort, police have seen violent crime and homicide rates drop significantly and the number of individuals sleeping in Skid Row has also decreased. CCA lobbied the City Council and met with numerous Councilmembers and their staff in support of the additional deployment and continues to work closely with the police department to ensure that Los Angeles remains a safe city to live, work and play. - Publications
Downtown's Human Tragedy: It's Not Acceptable Anymore - A public health and safety plan for Downtown's eastern area, which has a disproportionate share of the county's homeless population.
As mobility is a key element to the success of Los Angeles, CCA reviews and recommends major transportation programs/policies, public infrastructure projects and transit systems, as well as works closely with City and County officials on key initiatives that will have a significant impact on the City of Los Angeles.
- Downtown Los Angeles Mobility Partnership (DLAMP)
Investment in Downtown Los Angeles transportation improvements has continually fallen far short of other California metropolitan areas. As a result, the highway and arterial network neither support the current transportation needs nor position the Downtown area to prosper in the future. DLAMP is a transportation initiative that focuses on acquiring Caltrans funding for a number of short-term freeway and arterial street improvements that will drastically improve mobility in and out of Downtown. CCA has raised over $465,000 to fund this effort, and pre-engineering and design plans are underway. - LAX Renovation Policy
For many decades, LAX set the standard for domestic and international air travel and helped transform our nation into a jet-setting populous. CCA is actively working to encourage our elected leaders to keep moving forward on LAX terminal modernization and safety improvements to ensure that this major economic engine maintains its position as the premiere gateway for business trade, tourism, technology and entertainment. - Revival of the Los Angeles Streetcar
CCA is partnering with the City, the Community Redevelopment Agency of Los Angeles, and Metro to study the feasibility of reviving the historic streetcar that will connect Broadway to other popular Downtown attractions such as L.A. Live and Grand Avenue. CCA has been leading a public-private partnership to revive streetcar efforts in Downtown Los Angeles for several years, and merged its Red Car Advisory Group with Bringing Back Broadway's Streetcar, Parking & Transportation Committee. The group recently formed Los Angeles Streetcar Inc., a non-profit organization that will be responsible for planning and implementation. - Regional Connector
CCA is a strong supporter of the Regional Connector Transit Corridor, an almost 2-mile project that will link the Gold and Blue Line light rail systems through Downtown Los Angeles. Completion of the Regional Connector will benefit the entire Los Angeles County and increase regional mobility by minimizing the need for transfers and reduce station overcrowding. - Port of Los Angeles Development Improvements
The Port of Los Angeles maintains its position as Southern California's foremost gateway to international commerce with record-setting cargo operations, progressive environmental initiatives, and groundbreaking master plans. CCA partnered with the Port to support redevelopment plans for the San Pedro Waterfront Project and advocated in favor of the final environmental impact report for the Plains All American Pipeline Pier 400, Berth 408 Project which will help Southern California meet its rising demand for oil.
Sharon Keyser
Senior Vice President - Real Estate, Government & Community Relations Paramount Pictures
Sharon Keyser advises Paramount's domestic and international real estate transactions and directs the Studio's legislative activities More
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