Meet your Central City Association staff
Downtown Center Business Improvement District
213.624.1213 x 215
Carol E. Schatz is the first woman to serve as President and CEO of the Central City Association (CCA) of Los Angeles. Carol also serves as President and CEO of the Downtown Center Business Improvement District (DCBID), a coalition of 450 property owners in the core of Downtown Los Angeles.
Under Carol’s direction, CCA is the business advocacy leader on City and County issues. Ms. Schatz was recently named by Los Angeles magazine in their “100 most powerful people in Los Angeles” article as one of the ten most powerful business leaders in Los Angeles.
Carol was recognized as “Woman of the Year 1999” by State Assembly Member Gil Cedillo, for her outstanding service and dedication to the State of California. Carol was honored with the “2000 Renaissance Award” by the Commercial Real Estate Women (CREW), Los Angeles, for her exceptional vision and tenacity in the efforts to reinvigorate Downtown Los Angeles. More recently, Carol was honored with the “Deborah Award” presented by the Anti-Defamation League for her courage, wisdom and leadership in her civic contributions.
Carol’s vision is helping to create a 24-Hour Downtown Los Angeles. Under Carol’s leadership, CCA has undertaken several significant initiatives to transform Downtown. She initiated the Adaptive Reuse Ordinance and has marshaled state funding and incentives to help developers convert empty office buildings to housing. CCA has worked with the City Council to resurrect the Civic Center Authority, which authorized a master plan for the area.
At Carol’s direction, CCA created the “Downtown Development Strategy” as a follow-up to the 1985 Downtown Strategic Plan. This development plan for Downtown touches on all aspects of a revitalized Downtown from the creation of mixed-use/mixed income projects to new transportation amenities. The Association’s advocacy on a number of pivotal projects has helped to make a difference with community stakeholders and elected officials.
Finally, it was Carol’s vision that led to the creation of the DCBID in 1997. With a budget well in excess of $5 million, the BID has made Downtown safe and clean and brought incredible new residential and commercial investment to Downtown
Her standard of excellence and responsiveness has resulted in the DCBID being named the #1 BID in the City. The DCBID serves as a leader of Los Angeles BIDs in their relationship with the City. With such energy and determination that has helped to fuel Downtown’s renaissance, former Mayor Richard Riordan appointed Carol and Mayor Hahn reappointed her to the Los Angeles Convention and Exhibition Center Authority. In addition to her valued participation at the City level, Carol was recently appointed by the Governor to serve on the State Fraud Assessment Commission on Workers Compensation.
Carol’s vision, hard work and perseverance have garnered much attention and praise from her peers. Recently, the Los Angeles Business Council awarded Carol the Grand Prize at its 34th Annual Los Angeles Architectural Awards in recognition of her contributions to the revitalization of Downtown Los Angeles.
Prior to joining CCA, Ms. Schatz was the Deputy Regional Director, Western Region, of the Federal Savings and Loan Insurance Corporation overseeing the liquidation of billions of dollars in assets of failed saving institutions in 12 states.
Carol Schatz has her Bachelor of Arts degree from the University of California at Berkeley and her Juris Doctorate from Loyola Law School. She and her husband,
Fred Muir, reside in Los Angeles with their son, Jacob.
Lauren Klausen serves as CCA's Director of Business Development. Previously, Lauren held the position of Director of Political and Public Relations for Murchison Consulting, a private lobbying firm with clients such as the Champ Car World Series and the Long Beach Hospitality Alliance. Prior to her work at Murchison, Lauren held the position of Community Affairs Liaison for Pallotta Teamworks, a Los Angeles-based event production company specializing in the Avon Breast Cancer Walks and the AIDS rides. Lauren also served for over six years as the Senior Legislative Aide to Congressman Steve Horn (R-CA) in Washington, DC., specializing in health care issues. Currently, Lauren directs CCA's business development programs.
Lauren graduated from the University of Colorado at Boulder with honors with a B.S. in Journalism.
Noel H. Fleming serves as Director of Legislative and Legal Affairs at Central City Association. Noel joined CCA in October 2013, having previously worked for Councilmember Mike Bonin of the 11th District and also for then-Council President Eric Garcetti of the 13th District as an advisor on planning, land use and development matters.
Noel began her career as a land use consultant for downtown- and Hollywood-based mixed-use developers and helped entitle ground floor spaces for retail and hospitality uses. Noel graduated from the University of Southern California where she received both her undergraduate degree and her law degree.
President & Chief Executive Officer
Smart & Final Stores LLC
Dave Hirz has served as President of Smart & Final Stores LLC since joining the company in April 2010. In January 2011, he assumed the added title of Chief Executive Officer and became a member of the company’s board of directors. More
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